It has been a year after the death of the immaculate co-founder of Apple, Steve Jobs and reports claim that the replacement of this amazing personality by Tim Cook have not only increased the profit margin of the company but also introduced more ethics in the company environment.
The stage was taken over by Cook last October for the first time ever at the headquarters of Apple, in California, at Cupertino, as the new full-time CEO. At that time, he unveiled the new product of Apple, iPhone 4S and that too from the driving seat of the corporation which till before that was done by Jobs, famous for his “reality-distortion field” theory, by which he made the products sound highly desirable. Jobs was back in his Silicon-Valley home at that point lying gravely struck by Neuroendocrine cancer and passed way the next day.
Most people had an idea that without Jobs, Apple would be a rudderless ship and would lose its market position, but now, we all know that Apple is not in any such critical situation. Its value has enhanced by about seventy-five percentage and ranks high among the most valued corporations of the world. The sales rate of the iPhones has incremented by a huge amount and the pre-orders for the brand new iphone5 even before its release in the market, seems to support the above mentioned facts.
Cook had humbly mentioned that he doesn’t come into comparison with Steve and his originality and every little work ethics and pressure inside the company remains the same.