The availability of multiple applications like BBM, Skype, WhatsApp are eating up the revenues of major Nigerian Telecommunication companies. With the budding apps, calling and short message services have taken the back seat and as a result, the telecommunication companies are facing a massive loss of revenue.
A recent report has revealed that majority of the Telcos has gone 30% down their expected revenue generation. Apart from this revenue drop statistics, the report also suggested that the companies could see an additional decrease of 20% in the total revenue. In order to reclaim the loss, the Telcos have raised the data price, which is eventually hurting the broadband penetration in Nigeria.
The current data plans, irrespective of the network hardly last the expected duration it is meant to last, due to increased use of internet in Nigeria. If the telecommunication companies in Nigeria make an effort to solve people’s communication problem by leveraging the internet technology, there will be very less requirements for data price hike. Internet technology is here to boom, the early the Telcos realize it and act upon it to provide their customers with the better data benefits and services, earlier the losses will be recovered.